Overview:
In the eyes of todays consumers, how is your business
different than your competitors?
Is your business unique
enough to make consumers think of you first when it is
time for them to make a purchase? Industry lines have
become blurred and technology has turned both businesses
and entire industries into a commodity business from the
consumers point of view.
Its becoming increasingly
difficult and challenging to standout from the crowd and
differentiate your business and brand from that of your
competitors.
However it has never been more important to do
so than today. The ability to differentiate your
business and brand creates a
competitive advantage and serves as a survival strategy
for the 21st century.
Participants Will Learn:
- Strategies to assess your industry &
competition.
- How to assess competitive trends & shifts.
- How to leverage & maximize your P.O.D. - Points
of Differentiation.
- How to enlist your customers as your market
research department.
- How to unite & launch your workforce as your key
differentiator.
Who Should Attend:
Owners CEOs Presidents
Marketing personnel
Field supervisors
Store managers
Seminar Format:
Half or full-day
Team-based
Highly interactive & participatory
Blended mediums: PowerPoint, video,
exercises & lecture
Best practices sharing
Case studies
Participant Personal Action Plan |
