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Q: |
How do I motivate front-line employees ? |
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A: |
Motivating employees is not something you do to them,
since motivation comes from within each person. It is
the role of leadership to create the proper conditions
within the work environment to stimulate and elicit
motivation on the part of employees. It is also
leadership that helps employees sustain their motivation
through recognition, rewards, encouragement and support. |
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Q: |
Where can I find high-quality managers and employees? |
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A: |
Finding and keeping a high-quality workforce is probably
the single greatest challenge facing retailers today.
The good news is that there are numerous resource
networks that can provide top-notch job candidates. This
network consists of existing employees and customers
through a referral program. Within your community there
are also state and federally-funded employment
organizations, NOCA for senior citizens, in addition to
schools, including vocational and technical ones.
Successful retailers create pro-active strategies that
connect them to these numerous resources. |
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Q: |
Why doesn't my boss recognize my hard work and
efforts? |
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A: |
Unfortunately, some managers have an internal focus
(bookkeeping, inventory control, reports, etc.) which
keeps them from being out on the front line where they
can witness first-hand what's really important; employee
interaction with customers. There is also a type of
manager who has trouble giving praise and a pat on the
back for good work. Although it's a characteristic of
effective leadership to recognize and reinforce good
performance, don't get down if it doesn't come. Personal
pride from a job well-done and positive customer
interactions can be powerful sources of job
satisfaction. |
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Q: |
Is it more important for me to focus on my customers
or employees? |
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A: |
If you don't have happy, friendly, helpful, motivated
employees, you may not have many customers to focus on.
How can you expect to really "wow" customers with
employees who do not exhibit these qualities, especially
given today's heated competition in the marketplace?
Keep in mind that your front-line employees will treat
your customers in the same manner that they are treated
by their supervisors. If you are serious about
delivering superior customer service, then the focus
must begin with your employees and the conditions within
which they interact with your customers. As the saying
goes, "We are the products of our environment." What
type of environment are you creating for your employees? |
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Q: |
What does "Performance-based" mean? |
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A: |
"Performance-based" means focusing on the end result
versus the process used to obtain it. You need to first
determine the job performance you are ultimately
seeking. Once this "end-result" is determined, only then
can you decide upon the strategies and/or training to
accomplish it. If you're simply delivering
"off-the-shelf, canned" training programs, without
analyzing the end-results you're after, then you're
thinking method rather than performance. What you
ultimately want is effective job performance. Training
and other strategies are the means to an end, not the
end itself. |
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Q: |
When is it appropriate to have "fun" in the workplace? |
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A: |
Fun should be a natural outgrowth of your every-day work
environment and the way you interact with your employees
and they interact with each other and your customers—not
something you plan for special occasions. When you think
about it, if an average employee works a 40-hour work
week, half their waking week is spent at work! Shouldn't
it be an enjoyable place to spend that time? Having fun
at work does not impair work, it enhances it. A fun work
environment will help you attract quality employees,
retain existing ones, boost morale, increase
productivity, and encourage customer loyalty. The end
result is happier employees and customers, and a
healthier bottom-line. |
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