Why
Employees Don’t Perform?
Reprinted
From CSP Magazine
Have you ever found yourself frustrated with certain
employees that just don’t do what they’re supposed to
do? I suspect everyone at one point has experienced this
and you’re not alone. Some of your frustrations may
range from showing up late, not completing shift duties,
not treating customers in a friendly manner, and not
carding for age- restricted products.
Below are
four reasons why some of your employees may not be
performing. Some might surprise you.
1.You told
them what to do:
Sounds crazy right – they’re not doing what you told
them! The key here is, when it comes to training most
organizations tell their employees what to do via a video,
CBT, workbook, or a checklist. Then the employee is often
tested and when they pass they’re off to the register.
The problem here is in the “telling” and not the
doing/practicing. For example would any of you teach your
child to ride a bike by making them watch videotape and
then give them their bike and let them go? I doubt it. As
adults we learn just as we did as children. By doing it,
and practicing it. And in our business that would include
customer service. Don’t assume it comes natural for
employees to know how to talk with customers or handle
customer complaints. Simply telling them to be
“friendly’ is not enough. Role- playing various
scenarios is the most effective strategy if you want to
deliver quality customer care. Otherwise you run the risk
if them getting it wrong with the customer and losing the
customer’s business. Even practicing suggestive selling
and simply how to make small conversations with customers
in order to build loyalty is critical.
2. They’re
rewarded for not doing it:
Yes, you read that right; they get rewarded for not doing
what they should. Just think of the last time you asked an
employee to do something and they totally screwed it up or
finished it late and you said to yourself “never again
when I ask for her help”. Well, essentially you just
rewarded that person by never asking them to do that extra
work again. Most often they’re glad not to be asked
again.
3. They’re
punished for doing it right:
Just the opposite of number two is when we punish someone
for doing a good job. An example of this is when you give
an assignment to an employee and they do a great job at
it. Then we continue to always give that assignment to
that employee while the other employee that once screwed
it up is happy and laughing they’re not doing it. The
employee completing the task may not complain to you but
often the resentment does build up and they see the
inequity with the others.
4. Shoot the
messenger:
Have you ever had an employee call you at home or come
back to your office and start to say “I think there’s
a problem” and you respond even jokingly at times with
“what now, what broke, or what did you guys screw up
now”. Even if it’s said in a sarcastic and joking
manner the perception is the messenger gets shot for
delivering the message to the boss. Be care with this, you
never can be sure how people interpret you. The message
they take away may be, don’t tell the boss and maybe she
won’t find out. And usually when you do find out the
problem is worse and could have been prevented if someone
would have told you. When people tell you about a problem
or potential problem thank them!
When it comes it employee performance there are numerous
factors to consider. The few listed above are simple quick
fixes for managers to implement today at no cost! Good
luck.